Meta Tags-Property

Example: 
 
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HTML 1.0
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From: Kristie
Date: 09/18/05 09:03:53
Subject:
 

Each meta element specifies a property/value pair. ... For speakers of US English --> <meta property="keywords" xml:lang="en-us">vacation, Greece, ...
www.w3.org/TR/2005/WD-xhtml2-20050527/mod-meta.html - 30k - Cached - Similar pages

22. XHTML Metainformation Module

This section is normative.

The Metainformation Module defines elements that allow the definition of relationships. These may relate to:

  • the document itself,
  • items external to the document, or
  • other items of metadata within the document.

Note that this module is dependent upon the Metainformation Attributes module. The attributes defined therein are available on the elements defined in this module, and their semantics are the essential part of how these elements behave.

Elements and attributes in this module are:

Elements Attributes Content Model
link Common ( link | meta )*
meta Common ( PCDATA | Text )*

Implementation: RELAX NG

22.1. The link element

Attributes
The Common collection
A collection of other attribute collections, including: Bi-directional, Core, Edit, Embedding, Events, Forms, Hypertext, I18N, Map, and Metainformation.

This element defines a link. Link conveys relationship information that may be rendered by user agents in a variety of ways (e.g., a tool-bar with a drop-down menu of links). User agents should enable activation of links and the retrieval of link targets. Since link elements may have no content, information from the rel and title attributes should be used when labelling links.

This example illustrates how several link definitions may appear in the head section of a document. The current document is "Chapter2.html". The rel attribute specifies the relationship of the linked document with the current document. The values "Index", "Next", and "Prev" are explained in the section on the attribute rel.
<head>
  <title>Chapter 2</title>
  <link rel="index" href="../index.html"/>
  <link rel="next"  href="Chapter3.html"/>
  <link rel="prev"  href="Chapter1.html"/>
</head>

22.1.1. Forward and reverse links

While the rel attribute specifies a relationship from this document to another resource, the rev attribute specifies the reverse relationship.

Consider two documents A and B.

Document A:       <link href="docB" rel="index"/>

Has exactly the same meaning as:

Document B:       <link href="docA" rev="index"/>

namely that document B is the index for document A.

Both the rel and rev attributes may be specified simultaneously.

22.1.2. Links and search engines

Authors may use the link element to provide a variety of information to search engines, including:

  • Links to alternate versions of a document, written in another human language.
  • Links to alternate versions of a document, designed for different media, for instance a version especially suited for printing.
  • Links to the starting page of a collection of documents.

The examples below illustrate how language information, media types, and link types may be combined to improve document handling by search engines.

The following example shows how to use the hreflang attribute to indicate to a search engine where to find other language versions of a document. Note that for the sake of the example the xml:lang attribute has been used to indicate that the value of the title attribute for the link element designating the French manual is in French.
<html ... xml:lang="en">
<head> 
<title>The manual in English</title>
<link title="The manual in Dutch"
      rel="alternate"
      hreflang="nl" 
      href="http://example.com/manual/dutch.html"/>
<link title="La documentation en Français"
      rel="alternate"
      hreflang="fr" xml:lang="fr"
      href="http://example.com/manual/french.html"/>
</head>
In the following example, we tell search engines where to find the printed version of a manual.
<head>
<title>Reference manual</title>
<link media="print" 
      title="The manual in PostScript"
      hreftype="application/postscript"
      rel="alternate"
      href="http://example.com/manual/postscript.ps"/>
</head>
In the following example, we tell search engines where to find the front page of a collection of documents.
<head>
<title>Reference manual -- Chapter 5</title>
<link rel="start" title="The first chapter of the manual"
      hreftype="application/xhtml+xml"
      href="http://example.com/manual/start.html"/>
</head>

22.2. The meta element

Attributes
The Common collection
A collection of other attribute collections, including: Bi-directional, Core, Edit, Embedding, Events, Forms, Hypertext, I18N, Map, and Metainformation.

The meta element can be used to identify properties of a document (e.g., author, expiration date, a list of key words, etc.) and assign values to those properties. This specification defines a small normative set of properties, but users may extend this set as described for the property attribute.

Each meta element specifies a property/value pair. The property attribute identifies the property and the content of the element or the value of the content attribute specifies the property's value.

For example, the following declaration sets a value for the Author property:

Example
<meta property="dc:creator">Steven Pemberton</meta>
Note. The meta element is a generic mechanism for specifying metadata. However, some XHTML elements and attributes already handle certain pieces of metadata and may be used by authors instead of meta to specify those pieces: the title element, the address element, the edit and related attributes, the title attribute, and the cite attribute.
Note. When a property specified by a meta element takes a value that is a URI, some authors prefer to specify the metadata via the link element. Thus, the following metadata declaration:
Example
<meta property="dc:identifier">
      http://www.rfc-editor.org/rfc/rfc3236.txt
</meta>

might also be written:

Example
<link rel="dc:identifier"
      href="http://www.rfc-editor.org/rfc/rfc3236.txt" />

22.2.1. meta and search engines

A common use for meta is to specify keywords that a search engine may use to improve the quality of search results. When several meta elements provide language-dependent information about a document, search engines may filter on the xml:lang attribute to display search results using the language preferences of the user. For example,

Example
<!-- For speakers of US English -->
<meta property="keywords" 
      xml:lang="en-us">vacation, Greece, sunshine</meta>
<!-- For speakers of British English -->
<meta property="keywords" 
      xml:lang="en">holiday, Greece, sunshine</meta>
<!-- For speakers of French -->
<meta property="keywords" 
      xml:lang="fr">vacances, Grčce, soleil</meta>

The effectiveness of search engines can also be increased by using the link element to specify links to translations of the document in other languages, links to versions of the document in other media (e.g., PDF), and, when the document is part of a collection, links to an appropriate starting point for browsing the collection.

22.3. Literals and Resources

There are two types of properties that some item can have. The first is a simple string value, which is useful for specifying properties such as dates, names, numbers and so on:

Example
this document was written on "March 21st, 2004"

This is not so useful though when trying to uniquely identify items that could occur in other places. Take the example of the document's author being "Mark Birbeck":

Example
this document was written by "Mark Birbeck"

Since there are other people called Mark Birbeck, then we won't know which of them wrote what. We get round this problem by allowing the value referred to, to be a URI. For example:

Example
this document was written by
<http://example.com/people/MarkBirbeck/654>

We distinguish these two types of properties by calling the first a 'string literal' and the second a 'resource'.

NOTE: Of course there is nothing to stop two people from using this URI to identify two completely different people. But in general URIs are accepted as a convenient way to identify a specific item.

22.4. Document Properties

22.4.1. Literals

22.4.1.1. String Literals

The simplest piece of metadata is a string literal attached to the containing document. This can be specified using meta. For example:

Example
  <head>
    <meta property="dc:creator">Mark Birbeck</meta>
    <meta property="dc:created" content="2004-03-20" />
  </head>

which states that:

Example
  this document has an 'author' property of "Mark Birbeck";
  this document has a 'created' property of "2004-03-20".

22.4.1.2. XML Literals

It is also possible to include mark-up in the string. This will always be part of the string's value - in other words, no matter what the mark-up is, it will never be processed as if it were anything other than the value of the property:

Example
  <head>
    <meta property="dc:creator" content="Albert Einstein" />
    <meta property="dc:title">E = mc<sup>2</sup>: The Most Urgent Problem
of Our Time</meta>
  </head>

states that:

Example
  this document has an 'author' property of "Albert Einstein";
  this document has a 'title' property of 
      "E = mc<sup>2</sup>: The Most Urgent Problem of Our Time".

However, just because the mark-up is not processed as mark-up does not mean it need not be well-formed and valid if the processor requires it.

22.4.1.3. Typed Literals

In some situations the value of a property is not sufficiently specified by a simple literal. For example, properties such as height or weight would require more than a string to fully specify them:

Example
  <head>
    <meta property="height">87</meta>
  </head>

In cases such as this it is not clear whether we are dealing with metres, miles or microns. Whilst it's certainly possible to add the units to the literal itself there will be situations where this is not possible, and so the unit should be specified with datatype In this example we use the XML Schema type for date:

Example
  <head>
    <meta property="created" datatype="xsd:date">2004-03-22</meta>
  </head>

22.4.2. Resources

There will be situations when a string literal is not suitable as the value of a property. In the example just given there would be no way to know which 'Mark Birbeck' we are referring to. This might not be a problem when documents are only used within one company, but this becomes a big problem when documents are used across the internet.

When we need to provide a unique identifier for the value of a property we use link. link identifies a relationship between one resource and another, and uses rel to indicate the nature of this relationship. In addition href contains the URI that is being used to uniquely identify the item being related to. For example:

Example
  <head>
    <link rel="author"
          href="http://example.com/people/MarkBirbeck/654" />
  </head>

Note that just because we are using URIs as unique identifiers doesn't mean that navigating to this URI with a web browser would yield anything useful. This is perhaps easier to see with the following example:

Example
  <head>
    <link rel="source" href="urn:isbn:0140449132" />
  </head>

22.4.3. Making Use of External Lists of Properties

Best practice for specifying metadata is to try as much as possible to make use of common property names. This can often be achieved by using lists in use by other document authors within a similar field. There are many such lists for different sectors and industries, but for our examples here we will use Dublin Core[DCORE].

To replace the term 'author' with the more widely used Dublin Core term 'creator', we would need to not only substitute 'creator' for 'author', but also to indicate which list we are using. We achieve the latter by using XML namespaces:

Example
  <head xmlns:dc="http://purl.org/dc/elements/1.1/">
    <meta property="dc:creator">Mark Birbeck</meta>
  </head>

Now we have stated that:

Example
  this document has a property called 'creator' (which comes
  from a library of properties called the Dublin Core) and the
  value of that property is the literal "Mark Birbeck".

22.5. Properties of Other Resources

While it is common to create properties and values that say something about the document that contains them, there is often a need to add metadata that refers only to a section of the document, or to some external resource. This is achieved by using about, which can be present on meta and link.

22.5.1. Resources Within the Containing Document

A quote might be attributed as follows:

Example
  <html xmlns:dc="http://purl.org/dc/elements/1.1/">
    <head>
      <link about="#q1" rel="dc:source" href="urn:isbn:0140449132" />
    </head>
    <body>
      <blockquote id="q1">
        <p>
          'Rodion Romanovitch! My dear friend! If you go on in this way
          you will go mad, I am positive! Drink, pray, if only a few drops!'
        </p>
      </blockquote>
    </body>
  </html>

Note that the absence of about does not always mean that the metadata refers to the containing document. If the element containing metadata is a child of head, then it does relate to the document, and so the following mark-up:

Example
  <head xmlns:dc="http://purl.org/dc/elements/1.1/">
    <meta property="dc:creator">Mark Birbeck</meta>
  </head>

can be regarded as a shorthand for this:

Example
  <head xmlns:dc="http://purl.org/dc/elements/1.1/">
    <meta about="" property="dc:creator">Mark Birbeck</meta>
  </head>

22.5.2. External Resources

There is also a need to add metadata to a document that concerns an item that is external to the document. As before we use about, but this time we should provide an absolute or relative URI, rather than just a fragment identifier.

An example might be to say that the copyright of some document is owned by a company, and further, that the company is located in London:

Example
  <head xmlns:dc="http://purl.org/dc/elements/1.1/">
    <link rel="dc:copyright"
          href="http://example.com/company/BBC/6" />
    <meta about="http://example.com/company/BBC/6"
          property="dc:location">London</meta>
  </head>

22.6. Chaining Metadata

Metadata that is relevant to a resource referred to by a link can be placed inside the link element with no about. Our previous example could be re-written as follows:

Example
  <head xmlns:dc="http://purl.org/dc/elements/1.1/">
    <link rel="dc:copyright"
          href="http://example.com/company/BBC/6">
      <meta property="dc:location">London</meta>
    </link>
  </head>

There is no limit to the depth of this nesting.

What attribute is this?

There is no resource attribute any longer. What was it changed to in this context?

If resource is omitted from a link then the nested metadata is still legitimate, it simply relates to an anonymous resource. For example, we might want to say that the 'mother tongue' of the author of Crime and Punishment is Russian, without saying anything further about the author:

Example
  <html xmlns:dc="http://purl.org/dc/elements/1.1/"
        xmlns:con="http://example.org/terms/" >
    <head />
    <body>
      <blockquote id="q1">
        <link rel="dc:source" href="urn:isbn:0140449132">
          <link rel="dc:creator">
            <meta property="con:motherTongue">rus</meta>
          </link>
        </link>
        <p>
          'Rodion Romanovitch! My dear friend! If you go on in this way
          you will go mad, I am positive! Drink, pray, if only a few drops!'
        </p>
      </blockquote>
    </body>
  </html>

When reading this metadata, the anonymous resource can be thought of simply as 'something'. This mark-up means:

  1. The quote has a source of Crime and Punishment.
  2. Crime and Punishment has a property of 'creator' (from the Dublin Core taxonomy), and the value of that property is something.
  3. The something that is the author of Crime and Punishment has a property of 'mother tongue' (from the SWAP contacts taxonomy), and the value of that Property is "Russian".

Note however that while placing further elements inside meta is structurally valid, it does not mean the same thing as the example we have just given, since the content of meta is an XML literal. The following:

Example
  <blockquote id="q1">
    <link about="#q1" rel="dc:source" href="urn:isbn:0140449132">
      <meta property="dc:creator">
        <meta property="con:motherTongue">rus</meta>
      </meta>
    </link>
    <p>...</p>
  </blockquote>

means that:

  1. the quote has a source of Crime and Punishment.
  2. Crime and Punishment has a property of 'creator' (from the Dublin Core taxonomy), and the value of that property is the XML literal "<meta property="con:motherTongue">rus</meta>".
 
 

23. XHTML Metainformation Attributes Module

This section is normative.

The Metainformation Attributes Module defines the Metainformation attribute collection. This collection allows elements to be annotated with metadata throughout an XHTML-family document.

23.1. Metadata Attribute Collection

about = URI
This attribute specifies which resource has a specified property.

If this attribute is not present then the resource being referred to by a property attribute on the same element is decided as follows:

  1. If the element on which the other metadata attributes are attached is a child of a link then the metadata inferred by the element concerns the URI referred to in the link.
  2. Otherwise, the metadata inferred by the element concerns the current document.
Example
<meta about="http://www.example.com/" property="dc:created">2004-03-20</meta>
content = CDATA
This attribute specifies the metadata associated with an element. If not specified, then the metadata for an element is its content.
Example
<meta about="http://www.example.com/" property="dc:created" content="2004-03-20"/>
datatype = QName
This attribute defines the datatype of the content metadata of the element. If the attribute is not specified, then the default value is string as defined by [XMLSCHEMA].
Example
<meta about="http://www.example.com/" property="dc:created" datatype="xsd:date">2004-03-20</meta>
property = QName
This attribute indicates which property is being defined by the element. If it is not specified, the property is reference.
Example
<meta about="http://www.example.com/" property="dc:creator">John Smith</meta>

Authors may use the following properties, listed here with their conventional interpretations.

User agents, search engines, etc. are free to interpret these properties as necessary.

Users may extend this collection of relationships. However, extensions must be defined in their own namespace, and the relationship names must be referenced in documents as qualified names (e.g., dc:creator for the Dublin Core "creator" relationship).

Note that in order to reference relationship definitions via QName, their namespace must be defined via an xmlns attribute on the root element of the document:

Example
<html ....  xmlns:dc="http://purl.org/dc/elements/1.1/">
description
Gives a description of the resource.
generator
Identifies the software used to generate the resource.
keywords
Gives a comma-separated list of keywords describing the resource.
robots
Gives advisory information intended for automated web-crawling software. This specification does not define values for this property.
title
Specifies a title for the resource.

Note that previous versions of XHTML included an author property; this has now been replaced with the Dublin Core creator property.

Note that:

Example
<head>
    <title>My Life and Times</title>

is just a shorthand for:

Example
<head>
    <meta property="title">My Life and Times</meta>

Note that the title attribute which is available on all XHTML2 elements, is just a shorthand for a common case:

Example
<a href="Jakob.html" title="Author biography">Jakob Nielsen</a>'s Alertbox for January 11, 1998

is equivalent to:

Example
<meta about="#jakob" property="title">Author biography</meta>
<a href="Jakob.html" id="jakob">Jakob Nielsen</a>'s Alertbox for January 11, 1998

Note that this allows you to specify richer, marked-up text for a title when needed.

rel = QName
This attribute describes the relationship between the resource specified by the about attribute (or its default value) and the resource referred to by the href attribute.
Example
<link href="top.html" rel="contents"/>

This example defines a link to a table of contents for the current document.

Example
<link href="doc.ps" 
      rel="alternate" 
      media="print" 
      hreftype="application/postscript" />

This example defines a link to an alternate version of the document especially suited to printing.

Authors may use the following relationship names, listed here with their conventional interpretations.

User agents, search engines, etc. may interpret these relationships in a variety of ways. For example, user agents may provide access to linked documents through a navigation bar.

Users may extend this collection of relationships. However, extensions must be defined in their own namespace, and the relationship names must be referenced in documents as qualified names (e.g., dc:creator for the Dublin Core "creator" relationship).

Note that in order to reference relationship definitions via QName, their namespace must be defined via an xmlns attribute on the root element of the document:

Example
<html ....  xmlns:dc="http://purl.org/dc/elements/1.1/">
alternate
Designates alternate versions for the document. When used together with the hreflang attribute, it implies a translated version of the document. When used together with the hrefmedia attribute, it indicates a version intended for that type of device.
start
Refers to the first resource in a collection of resources. A typical use case might be a collection of chapters in a book.
next
Refers to the next resource (after the current one) in an ordered collection.
prev
Refers to the previous resource (before the current one) in an ordered collection.
up
Refers to the resource "above" in a hierarchically structured set.
contents
Refers to a resource serving as a table of contents.
index
Refers to a resource providing an index.
glossary
Refers to a resource providing a glossary of terms.
copyright
Refers to a copyright statement for the resource.
chapter
Refers to a resource serving as a chapter in a collection.
section
Refers to a resource serving as a section in a collection.
subsection
Refers to a resource serving as a subsection in a collection.
appendix
Refers to a resource serving as an appendix in a collection.
help
Refers to a resource offering help (more information, links to other sources of information, etc.)
bookmark
Refers to a bookmark. A bookmark is a link to a key entry point within an extended document. The title attribute may be used, for example, to label the bookmark. Note that several bookmarks may be defined for a document.
meta
Refers to a resource that provides metadata, for instance in RDF.
icon
Refers to a resource that represents an icon.
p3pv1
Refers to a P3P Policy Reference File. See [P3P].
profile
Refers to a resource that defines relationships or provides metadata, for instance in RDF. User agents may use this URI in two ways:
  • As a globally unique name. User agents may be able to recognize the name (without actually retrieving the profile) and perform some activity based on known conventions for that profile. For instance, search engines could provide an interface for searching through catalogs of XHTML documents, where these documents all use the same profile for representing catalog entries.
  • As a link. User agents may dereference the URI and perform some activity based on the actual definitions within the profile (e.g., authorize the usage of the profile within the current XHTML document). This specification does not define formats for profiles.

This example refers to a hypothetical profile that defines useful properties for document indexing. The properties defined by this profile -- including "author", "copyright", "keywords", and "date" -- have their values set by subsequent meta declarations.

Example
 <html ... xmlns:mp="http://www.example.com/profiles/rels">
  <head>
      <title>How to complete Memorandum cover sheets</title>
      <link rel="profile" href="http://www.example.com/profiles/slideshow" /> 
  </head>
  <body>
      <div class="slide">
          some slide content...
      </div>
  </body>
.
role
Indicates the purpose of the resource. For some possible values, see the Role Attribute module.
cite
Refers to a resource that defines a citation (see cite) .

Relationship 'required'

Linktype 'required'
rev = QName
This attribute is used to describe the relationship of a reverse link from the anchor specified by the resource attribute to the current document. For a list of relationship names, see the rel attribute.

Implementation: RELAX NG

23.2. Meta and RDF

The metadata attributes can be used to generate RDF statements. The attributes rel, rev and property represent predicates. The predicate is obtained by concatenating the namespace URI and the local part of the Qname of the attribute value. For attribute rel, the subject is the about property, and the object is the value of the href attribute; for attribute rev, the subject and object roles are reversed. For attribute property, the subject is the about property, and the object is the string literal in the content attribute, or otherwise the XML literal that is the content of the element, decorated as necessary with the value of the datatype attribute.

23.3. Metadata as Content

One use of the metadata attributes is with elements that represent document content, since the same string literal can be used to specify both document content, and metadata.

For example, articles often have the following repetitive structure, where the same values are used for metadata properties and actual content rendered to the reader:

Example
  <html xmlns="http://www.w3.org/2002/06/xhtml2/"
        xmlns:dc="http://purl.org/dc/elements/1.1/">
    <head>
      <title>... title ...</title>
      <meta property="dc:date">March 23, 2004</meta>
      <meta property="dc:title">
            High-tech rollers hit casino for &#163;1.3m
      </meta>
      <meta property="dc:creator">Steve Bird</meta>
    </head>
    <body>
      ...
      <span class="date">March 23, 2004</span>
      <span class="headline">
            High-tech rollers hit casino for &#163;1.3m
      </span>
      <span class="byline">By Steve Bird</span>
      <span class="standfirst">
        Word of a hand-held device which can beat the roulette wheel
        has gambling bosses quaking
      </span>
      ...
      <p>...</p>
    </body>
  </html>

By making use of the meta attributes this can be shortened to the following:

Example
  <html xmlns="http://www.w3.org/2002/06/xhtml2/"
        xmlns:dc="http://purl.org/dc/elements/1.1/">
    <head>
      <title>... title ...</title>
    </head>
    <body>
      ...
      <span property="dc:date" 
          class="date">
          March 23, 2004
      </span>
      <span property="dc:title" 
          class="headline">
          High-tech rollers hit casino for &#163;1.3m
      </span>
      By <span property="dc:creator" 
               class="byline">Steve Bird</span>
      <span class="standfirst">
          Word of a hand-held device which can beat the 
          roulette wheel has gambling bosses quaking
      </span>
      ...
      <p>...</p>
    </body>
  </html>

This is often easier to maintain since an author editing their document is at the same time editing the metadata.

23.4. Mapping Lexical Content

Another use for the meta attributes on other mark-up elements is to provide a normalized value for some text. This is especially important to certain types of consumers of metadata, such as search engines.

For example, the following article would be difficult to locate:

Example
Tomorrow the <span>Prime Minister</span> is expected to fly to ...

However, by using href and content we can indicate exactly which Prime Minister is being referred to, and when the journey is due to take place:

Example
<span content="2004-03-20">Tomorrow</span> the 
<span href="http://example.com/people/TonyBlair/1">Prime Minister</span>
is expected to fly to ...

Note that if no property is present then the example just given is equivalent to:

Example
<span property="reference" 
    content="2004-03-20">
    Tomorrow
</span>
the <span property="reference"
    href="http://example.com/people/TonyBlair/1">
    Prime Minister
</span>
is expected to fly to ...

  Mark Birbeck on XHTML 2 - Glazblog
<meta property="email:From"><name>John Doe</name><address>jdoe@machine. example</address></meta>. Wednesday 16 March 2005 at 08:30, by glandium :: site :: # ...
glazman.org/weblog/dotclear/index.php?2005/03/16/937-mark-birbeck-on-xhtml-2 - 30k - Cached - Similar pages

Mark Birbeck on XHTML 2

 
Mark, an Invited Expert to the HTML WG, has written a short essay to explain why, in his thought, XHTML 2.0 is to become a new lingua franca. As you probably know if you often read this blog, I happen to disagree but that's not the point of my comment today. I just wanted to take his code snippet example and comment on it:
<html
 xmlns="http://www.w3.org/2002/06/xhtml2/"
 xmlns:email="http://www.faqs.org/rfcs/rfc2822.html#"
>
  <head>
    <meta property="email:From">John Doe &lt;jdoe@machine.example&gt;</meta>
    <meta property="email:To">Mary Smith &lt;mary@example.net&gt;</meta>
    <meta property="email:Subject">Saying Hello</meta>
    <meta property="email:Date">Fri, 21 Nov 1997 09:55:06-0600</meta>
    <meta property="email:Message-ID">&lt;1234@local.machine.example&gt;</meta>
    <title>An email from John to Mary saying 'hello'</title>
  <head>
  <body>
    This is a message just to say hello.
    So, "Hello".
  <body>
<html>

I can see two design flaws in the simple example above:

  1. We don't need the head and body elements. They are useless. The metadata elements apply to the document. So elements title and meta should just apply to the parent element, and the document itself if the parent element is the root of the document. Samething for the body. An element is a "content container" (if you allow that neologism) or not. We don't need the body. Getting rid of the body will help solving the big problem of "background of the body" vs. "background of the document" vs. "background of the canvas".
  2. Since semantics is the word in everyone's mouth these days, plain text should not be allowed directly inside the body element.

So we should really have here:

<html xmlns="http://www.w3.org/2002/06/xhtml2/"
      xmlns:email="http://www.faqs.org/rfcs/rfc2822.html#">
  <meta property="email:To">Mary Smith &lt;mary@example.net&gt;</meta>
  <meta property="email:Subject">Saying Hello</meta>
  <meta property="email:Date">Fri, 21 Nov 1997 09:55:06-0600</meta>
  <meta property="email:Message-ID">&lt;1234@local.machine.example&gt;</meta>
  <title>An email from John to Mary saying 'hello'</title>
  <p>This is a message just to say hello.
     So, "Hello".</p>
<html>

And I have two extra comments:

  1. this example being about email, the visible line break between the two lines of text in the body would need a <br /> or such to be materialized on the recipient's side.
  2. the original example had an extra erroneous > on the Email:From line. I removed it above.